In the era of Internet, we should constantly improve the Internet learning ability. Only when we fully understand the Internet thinking can we follow the trend, join the Internet tide, and quickly open and occupy the network marketing market.

Open up new channels for network development

In addition to the traditional channels, new marketing channels have also been introduced into the industry. These new channels are easy to enter due to their short development time, but there are also factors of instability and risk-taking. Network marketing is one of these new channels. Through the new platform of Internet, wooden door enterprises can directly establish their own sales network on the Internet without entering the stores and participating in the exhibition halls. At present, most of the enterprises using this channel are concentrated in the coastal areas of Jiangsu, Zhejiang and Guangdong, which are developing rapidly, and the new wooden door enterprises are the main ones.

Taking the network as the platform, the biggest advantage is that the marketing threshold is low, the investment is small, and the coverage is very wide. In addition, there is a very important factor for the emerging wooden door enterprises to choose the network as the distribution channel, that is to enhance the terminal marketing ability to adapt to the current personalized consumer demand. Enterprises through the establishment of official online stores, through the network to find consumers, and then tailor-made products according to demand, and then production and delivery. This series of procedures in the real market must go through many links, such as manufacturers, stores and dealers, but it is only a process on the network sales platform.

Innovation is the eternal topic of enterprise development

For wooden door enterprises, both the Internet itself and Internet thinking can play an enlightening role. Business model is the basis of marketing, and Internet is the market background of marketing. Internet thinking can turn the profitability of a certain business model based on the new height of market development from possibility to reality, and turn a certain brand embedded in a certain business model from "ugly duckling" to "white swan". Therefore, "marketing and business model innovation under the Internet thinking" should be an important and pragmatic topic in front of wooden door enterprises.

In short, in the Internet era, the wooden door industry needs to comply with the requirements of the development of the times, learn to use Internet thinking to do marketing, so as not to fall behind.