1、 Uniqueness of products

 

The so-called uniqueness is to have representative characteristics. However, in the current market, plagiarism is regarded as an innovation. I don't know that such speculation is futile and counterproductive. Not to mention whether it can create benefits for the society, the enterprise itself is a "chronic poison". If the product loses its uniqueness and market value, the enterprise will also lose its market position.

 

 

 

 

 

 

 

2、 Product design

 

The tide of the times, the progress of society, people's thinking, let the design is not formalism, but a way of life, customer thinking oriented design, reflect people-oriented thinking, transfer ideas and energy. There is no need for complicated design to enhance the sense of customer experience. The design should not only have temperature, but also empathy. From function to sense, interpreting the works carefully can bring customers a pleasant living experience. Only in this way can a home with emotional core have temperature.

 

 

 

 

 

 

 

3、 Standardization of products

 

The degree of standardization determines the quality of the product. What kind of standard there is, what kind of quality there is. Only high standard can have high quality. Standardization plays a supporting and leading role in high-quality development, can prevent the occurrence of risks, and promote the development of the industry. Using the core competitiveness of enterprises to realize the standardization of products and services, and vigorously developing standardized products is not only the inevitable choice to get close to the needs of users and seek transformation, but also the requirement of the real economy. In this regard, the rapid development of huapin wooden door in more than ten years, with standardized products to adapt to the changing market environment, abide by the product standards, resulting in long-term development.

 

 

 

 

 

 

 

4、 Product positioning

 

Trout summed up, "the so-called positioning is to let the products or services of enterprises occupy the most favorable position in the minds of consumers, and obtain the priority of users, so as to represent a certain category or a certain characteristic." The opportunity of product comes from the change of market. Paradoxically, most products can be made because they find the certainty in the change. A clear main direction is conducive to the founding team to focus on the most important thing in the case of lack of resources. If you use the analogy of marching and fighting, product positioning is like building your base camp on the battlefield. With the basic points, the growth and expansion behind it are possible.